Sunday, March 28, 2010

3.25.2010

Today's post is an all Youtube posting.  And I have a ton of opinions when it comes to this subject.

So instead of letting this become a little too soapbox-y, I moved the talky parts of it to my personal blog. Check it out if you think you might be interested.  The short version is that I think Youtube rocks and is a step in the right direction in regards to entertainment.

So, enough talking... here are my favorites:

- Youtube's first videos were nothing more than America's Funniest Home Video
knock-offs -- with no production value, no laugh track, and completely catering to our juvenile funny bones.

-Then people began to see things that they had
never seen before and these videos, which would never have found an audiences prior to Youtube, began attracting thousands and thousands of viewers.

-Word of mouth made these videos into huge phenomenon, or what we now call
"memes" or "viral" videos.  Emailed to friends and watched and rewatched, these videos started to boast numbers in the MILLIONS.  Then the entertainment industries began to take notice.

-Audiences and
performers started to see the potential and benefit of millions of WORLDWIDE viewers watching your video and a new platform for singers, dancers, and artists appeared almost overnight.  Some moving on to much bigger things.

-The film industry got in on the action, too.  Hollywood began to find untapped talent and
careers were born.

-Amateur filmakers created online festivals and partnerships as a way to get their film, that otherwise would never have found an audience, seen by millions of viewers.

-It wasn't just artists looking for audiences, either.  It was everyday people just looking for kindred spirits with
similar interests, no matter how obscure or technical, to interact with one another.

-I personally love videos that show our "celebrities" for what they really are -- just ordinary people.  Like the bloopers at end of a film (always some of my favorite moments), Youtube helped show that behind the perceptions, we all share the same 
interests,  fears and  good times.

Audiences and performers both benefit from the opportunity to just create and connect.

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